Friday, July 15, 2011

It's a Celebration - the #IPADay 6-Pack


In the near month and a half that the CU Brew Blog has been in existence, I have tried to not only review brands of beer other than the major labels, but learn more about the intricacies of beer itself. One of the main ways I've been doing this is by following and reading works produced by some of the beer games biggest hitters.

Through my research I've come across a woman by the name Ashley Rouston, more affectionately known throughout the beer universe as the Beer Wench (@TheBeerWench). Apart from being a fellow hophead, she has the privilege of actually working in the beer industry and has the knowledge of all things suds I could only hope to one day learn.

So when the Wench announced a grass roots movement to pay homage to craft beer by way of India Pale Ale, the CU Brew Guy felt inclined to represent his home in this worldwide event. The goal of International #IPADay (Thursday, Aug. 4th) is to use social media to strengthen the collective voice of craft beer through the simple celebration of beer itself. The success of #IPADay hinges on the passionate voices of beer enthusiasts worldwide and their willingness to share that passion across the social sphere.

Although I'm a young pup in the beer game, I want to do my part in spreading this movement throughout eastern Illinois as best I can. Therefore, the CU Brew Blog will have a special day of blogging August 4th, solely dedicated to the IPA. We're calling it our #IPADay 6-Pack.

As is my custom, I will write a review for six different kinds of IPA's and make six different posts to the CU Brew Blog throughout the day. It may be a modest attempt to honor craft beers most popular style, but every journey has to start somewhere. I encourage all of you to let me know your opinions on the six brews that will be selected or better yet, if you haven't tried them for yourself, do so.

I will purchase all six of these beers at Friar Tucks in Savoy (@FTBSavoy) so I know they will be readily available for all of you fellow brew hounds out there. So cheers to you and the International #IPADay, join me in becoming part of the experience.

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